Westmore – "The First Name In Makeup Education"

Archive for August, 2008

Succeeding in the Makeup Business

by: Marvin Westmore Last year in makeup we saw glimmer, sheen, shine, glitter, glitz and a year of extremes. Makeup looks all the way from au naturel to white and pasty; extremes in eye makeup from naked to black rimmed and sometimes smudgy; lip color from nude to vampire red and black. Clients who are [...]

Creating A Basic Makeup Kit

by: Marvin Westmore I have been asked repeatedly over the years: “What should I have in my Makeup Kit?” Below are some suggestions on what you might want to include when starting to build a makeup kit. It always will be evolving, just as you are as a makeup artist. Essential Prep Items: Paper towels/tissues [...]

Eye on Brows

by: Marvin Westmore Today, the field of esthetics is growing by leaps and bounds with the proliferation of day spas in women’s gyms, specialty salons, dental spas and even facilities that exclusively offer eyebrow services. The growth is phenomenal – but, from a business perspective it is just the tip of the iceberg. In Beverly [...]

Color Theory in the World of Makeup

By: Marvin Westmore Every day you are surrounded by a world of color. Since infancy, it has influenced your thoughts, actions, emotions and reactions. Color can say “stop,” it can say “go,” it can say “slow down.” It can be bright or dull, cold or romantic, eye-catching or mind-numbing—and it has many names and forms. [...]

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