Westmore Museum Joins Youtube.com & Tweddoe.com

NEWS - HOLLYWOOD, CA., USA

June 27, 2009 – Press Release:

George Westmore Research Library & Museum – Joins New Media Craze on “Youtube.com & Tweddoe”

The George Westmore Research Library & Museum has joined the “New Media Generation on “Youtube.com, Tweddoe & Twitpic” with postings of a new video.

In the history of the modern American movies, there are but few legacies of makeup artists. Only one family features four working generations: The Westmore’s of Hollywood. With ties to virtually every studio in the annals of cinema the Westmore’s created classic beauty makeups back to the earliest years of silent film.

George Westmore career began in 1901 he opened a hair dressing salon, Newport, then worked in Canterbury, Kent, until after 1906, in Montreal, Toronto, and Quebec, Canada, and Pittsburgh, San Antonio, New Orleans, Buffalo, St. Louis, and Washington, D.C. In 1913 he added makeup to his repertory, Cleveland; began teaching Perc and Ern the art of wigmaking when they were nine; 1917 he was working at Maison Cesare, Los Angeles, first began at Selig-Polyscope Studio moving on to Triangle Film Corporation (a.k.a. Triangle Motion Picture Company), and other studios: responsible for Mary Pickford’s curls in the late 1910s. George’s greater contribution, though, may have been in fathering six sons, all of whom went into makeup design.

Westmore Historical Promo

Learn More About the Westmore’s of Hollywood @

http://www.myspace.com/WestmoreMuseum

New Location – George Westmore Research Library & Museum

NEWS - HOLLYWOOD, CA., USA

June 2009 – Press Release:

George Westmore Research Library & Museum – New Location

3407 West Olive Avenue, Burbank, California, 91505, USA – 887.978.6673

The George Westmore Research Library & Museum has moved to its new location in Burbank, California directly across the street from NBC Television and Warner Brothers Studio. The research library is proud to be in the center of the new Media District, between nearby neighbors the Disney Cable Network and the Warner Brothers Ranch. The complex is located among the sprawling classrooms at Westmore Makeup Academy of Cosmetic Arts, this gives direct access to the next generation of makeup artist.

Marvin G. Westmore, Founder & CEO of the Library & Museum commented;

“This new location provides us with an opportunity to serve the needs of the community, along with the film industry, giving everyone a foundation as well as an appreciation for makeup and hair design as a lasting cultural art form.”

Marvin’s Grandfather George Westmore was responsible for founding the very first makeup department at a motion picture studio in 1917. Prior to that time, actors in film production came from stage performance work, and in most cases applied their own or assisted their fellow actors with makeup application.

In the history of the modern American movies, there are but few legacies of makeup artists. Only one family features four working generations: The Westmore’s of Hollywood. With ties to virtually every studio in the annals of cinema, the Westmore’s created classic beauty makeups back to the earliest years of silent film.

Learn more about the history of Makeup by visiting one of the many Westmore Makeup “Official” Sites and join the Westmore Twitter WebSite @

http://www.Twitter.com/WestmoreMuseum

The Research Library & Museum is open by appointment only.

Westmore Academy of Cosmetic Arts – Scholarship

Westmore Academy of Cosmetic Arts

PRESS RELEASE

Westmore Academy

Westmore Academy of Cosmetic Arts and AACS awarded a $1,300.00 Educational Scholarship this month to Halli Vehrs of Steger, Illinois.

The Scholarship which is issued six times a year, is awarded to those who not only exemplify an eagerness to expand their makeup education but, to those applicants who also possess an 80% or high grade point average. Applicants must also submit a 500 word essay entitled “Why I Dream of Becoming a Makeup Artist”. In addition to her willingness to learn, Vehrs telling essay and impressive academic achievements made her the obvious choice for Westmore Academy’s Career Education Scholarship.

Westmore Academy of Cosmetic Arts is an elite post-graduate Makeup Artistry School with a specialized curriculum, conceptualized and designed by award-winning Hollywood Makeup Artist, Marvin Westmore. The hand-selected instructors at Westmore are award-winning, noted industry professionals, and masters of makeup. For more information about Westmore Academy please visit the schools website at http://www.WestmoreAcademy.com/.

Contact info:

Westmore Academy of Cosmetic Arts

c/o Marvin Westmore, President
3407 W. Olive Ave., Suite 101
Burbank, CA 91505

Makeup, Yesterday, Today and Tomorrow

by: Marvin Westmore

THE WORLD HAS CHANGED – our clientele has changed!

Marvin Westmore

We are now a Multi-Ethnic, Multi-Cultural Society of all Skin Types, Hair Types and Textures, Face Shapes and Skin Colors.

The premise of women using Makeup is to help make them look and feel Beautiful! To be Fashionable and stylish.

Makeup as a Consumer Product really took hold in the late 1920’s and early 1930’s as women wanted to emulate those glamorous women they saw in the Movies. These Silver Screen Beauty Queens set the Fashion and Beauty Pace. The Theatrical Makeup Products and Makeup Application Techniques of that era were also used –contouring, high lighting and shadowing, eyebrows, mascara, lips, & blusher. The 4 Eye shadow colors of that period were blue, green, lavender and brown – the technique to select the correct color to be used on the client’s eyes in those days was determined by her hair, eye and skin color. The Seven Face Shapes* were also created in 1935. We need to remember that at that time the Actresses; the role models for Beauty Makeup were all fair skinned Caucasians.

Years have passed and there have been many approaches to selecting makeup colors for the consumer – Summer, Spring, Fall & Winter, Morning, Noon and Night, Having your Colors Done – all of them primarily geared toward the Caucasian community. Where does that leave us today and the future with our multi-ethnic, multi-cultural Clients and our education so we can service and sell to them?

I have been very fortunate to have traveled nationally and internationally with film projects where I have been required to match the skin tones of all actresses & actors and all ethnicities in all makeup styles and fashions. Because of my Art background (I sketch, draw, paint & sculpt) and a makeup situation in my early days as a MP & TV Makeup Artist. I vowed to learn how to match all Ethnicities skin colors accurately so they would look and photograph naturally.

THE KEYS TO MY SUCCESS
1. Knowing that all Ethnicities have yellow ochre in their skin color – except blue-black African Americans.
2. I discovered in matching skin tones for the facially disfigured – post-op face-lifts, dermabrasions, bruising, burn scars, birthmarks etc.that under toners are not effective.
3. I match the foundation to the actual skin color
4. I match Concealors to the actual skin tone.
5. I use Colorless Translucent Face Powder – tinted or colored powders will change the foundation color altering the skins color and turning it orange.
6. It does not make a bit of difference what a persons face shape is – unless you are a plastic surgeon you can not change the face shape with makeup contouring. That goes for noses, chins etc.
7. The Fashionable Eye Shadow colors are selected based on the colors of the clients wardrobe using one of the 4 basic color harmonies, analogous, complementary, triadic and monochromatic. Otherwise you will have two color schemes – one on the body and one on the face.
8. Keep the Lip and Blusher Color in the same color family.
9. Eye Brows – Use a Eyebrow Pencil one shade lighter than the Brow Hairs and don’t forget to use hair-like strokes to fill in – natural looks better than smudges.

The biggest single piece of knowledge I have acquired over the years is that – All women want to have a personal makeup design just for them — they don’t want a “cookie cutter design” out of some magazine. The key is to help them look Healthy, Youthful and Attractive. Each of these last 3 words HEALTHY, YOUTHFUL and ATTRACTIVE combined have more value to a woman’s appearance and psych than all the Beauty in the World. A properly designed/applied Makeup that makes the Client look good and also makes her feel good is a winner

Thanks

Marv Westmore, President

Westmore Academy of Cosmetic Arts

Post-Graduate Education